Mobile - 10 solid reasons RIM will make a comeback
10 solid reasons RIM will make a comeback
tim collins Oct 9 2012 11:39AM
GUEST BLOG: We always hear the bad news first when it comes to RIM. So, let's look at the good news now
I’m the only diehard in my office who is still sporting a Blackberry. I’m holding out to see the Blackberry 10.
Bring the RIM magic back home
A year later, Michelle has replaced her Blackberry with an iPhone, while public support for the Blackberry has dipped so low that it’s absurd to even think that a marketing solution could spur a comeback.
In spite of its challenges, I still believe that RIM will make a comeback. It’s not just wishful thinking. With a solid cash flow, a growing user base and a dedicated army of developers, RIM is not another Nortel.
If you are rooting for RIM to rise back to the top, bear with me while I tell you why this is all possible.
10 reasons RIM is poised for a comeback
1) Developers believe in BB10.
RIM has a knack for motivating some of the most brilliant minds on the planet. I personally know several developers who are still working for RIM and who are not the least bit interested in jumping ship. These insiders have job offers. But they are excited to be there for the release of BB10. Check out the Developers have 1000 Reasons to Believe in BB10 video
from Blackberry Jam in San Jose.
2) Teenagers and messaging. It’s still the best messaging device bar none (this is why teenagers still carry Blackberrys--a pretty important demographic).
3) RIM has always had the best keyboard. My bet is that the genius engineers at RIM are going to have the best touchscreen keyboard on the market.
4) They smell the coffee.Thorsten Heins has woken up RIM from their dreams of past glory. Now they are facing reality and Heins promises big changes.
6) Cash flow + growing existing user base. They still have $2 billion in cash and a user base of 80 million that grew by 2 million last quarter.